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Your Comprehensive Guide to a Successful Amazon PPC Campaign

Aug 13

A successful Amazon PPC campaign is one that meets the goals of your business and generates sales. But what are those goals and how can you go about achieving them? In this comprehensive guide, we'll discuss all aspects of running a successful Amazon PPC campaign: how to set up a campaign, what metrics matter most in your ad group setup, how to choose keywords—and more!

What is Amazon PPC?

Amazon PPC is a form of online advertising that allows you to promote your products directly on Amazon. This can be through sponsored product ads (also known as sponsored ads or product display ads), banner ads, or text link ads.

Why should you use Amazon PPC?

Amazon PPC services are a great way to drive more traffic to your products and boost sales. When people are searching for something specific on Amazon, they’re typically ready to buy—so instead of waiting for people who may not even know what they want yet, you can create targeted campaigns based on keywords related to your products and start bringing in sales right away!

A good amazon consulting agency can help you in this regard

How does Amazon PPC work?

If you've ever searched on Amazon, then you know how powerful the search engine is. It's not just smart, it's almost magical. If someone were to ask me how it works, I would probably say "I think it uses the Force." But seriously: when someone searches for something on Amazon, its algorithm will automatically show them results based on their search query and current location (if they have given permission).

You can use this same power with your product listings by using an Amazon PPC campaign! When someone searches for something like "fidget spinners" or "organic peanut butter," they're telling you exactly what they want and if they don't find it immediately at their fingertips, they'll keep searching until they do!

Amazon's algorithm is constantly being updated to improve the user experience. The more relevant an ad is to a given search query, the more likely it will be displayed. Amazon also takes into account how much the advertiser has bid on the ad, ad quality and ad ranking.

The algorithm considers several factors when deciding which ads to display:

Relevance of your keywords (the words or phrases used in your product title) to what people are searching for on Amazon

How many people have clicked on this product compared with other products in its category (a high number of clicks means there’s demand for that item)

Whether or not customers who viewed this product ended up buying it (or if they just left without making a purchase). An increased number of purchases is usually a sign that you're doing something right!

Types of Amazon PPC campaigns

There are four main types of Amazon PPC campaigns:

Amazon Sponsored Products (ASP) - You bid on keywords and your product appears as a sponsored ad on the search results pages. This is useful if you have a large inventory or want to promote specific products.

Amazon Product Ads (APA) - Similar to ASPs, but you can only run them within certain categories and they don't appear on the search results page. The advantage here is that your product will be displayed in an ordered list at the top of each product page.

Amazon Product Display Ads - These ads show up along with sponsored products when people use their phones or tablets to browse through products on desktop computers (see below). They're similar enough that we won't go into detail about them here; just look for "sponsored" next time you visit Amazon!

Amazon Headline Search Ads - These ads appear above other results when people type in keywords related to your products into search engines like Google or Yahoo!, rather than going straight through Amazon's internal system.

How do people search for your products on Amazon?

When you're creating a product listing, it's helpful to know what people are actually searching for. Amazon has a ton of different search terms that shoppers use when looking for products on the site. Some examples?

  • Keyword: "leather boots"
  • Brand name: "UGG"
  • Product category: "women's boots" (or men's, or kids')
  • Product type: "boots" (or flip flops or jackets)

To drive traffic to your product, it’s important to understand the factors that influence search results. As you probably know, Amazon gives each product a relevancy score based on their algorithm. This score determines where your product shows up in the search results page and how much money you spend on ads.

The three key factors that influence Amazon Search Results are:

Search Intent:

Your keyword choice will depend on what kind of shopping experience you want users to have. If they are looking for something specific and urgent (like a birthday gift), then use an action-oriented keyword like “buy birthday present” or “gift for my nephews bday” instead of “gifts for my nephews bday” which is longer but doesn't convey urgency as well

 Keyword Relevancy:

The importance of keyword optimization cannot be overstated. The better you are at optimizing for keywords, the more likely you are to generate traffic and sales on Amazon.

Keywords help you show up in search results, get more sales and traffic, and even get reviews! Advertisers pay money to show up near the top of search results when certain words or phrases are entered into Google or Amazon. This is done by bidding on keywords that they think will be searched often by consumers looking for products like there's actually using those keywords as part of their ad copy/title/description.

Competition Level

The competition level is determined by how many other sellers also sell similar products in this category with similar prices and descriptions.

What’s The Difference between Broad Match and Exact Match?

Broad match keywords are those that could be used to describe your product, but don't necessarily exactly match the product name. Broadly matching with a keyword like best is also beneficial because it helps capture searches from people who may not be ready to make an immediate purchase yet. You'll pay more per click when someone clicks on one of these broad matched ads (CPCs), but it may lead them down the conversion path over time thanks in part to Amazon's automatic recommendations feature which shows products related to what people have been searching for recently (and/or purchased).

Exact matches are specific keywords associated with specific products; they're often similar enough in meaning and context as far as how they would typically appear in natural language sentences people might use when searching online but still directly related enough so that they aren't considered ambiguous by Amazon's algorithm which means less competition!


Amazon PPC is a powerful way to market your products, but it can be challenging to get the most out of it. That’s why we’ve put together this comprehensive guide that will help you understand how Amazon PPC works, as well as some tips and tricks for getting started on the right foot!